Celebrating Breastfeeding Awareness Week: Support, Empowerment & Choice

Breastfeeding Awareness Week is more than just a date on the calendar — it’s an opportunity to open up conversations, share knowledge, and offer support to families on their feeding journeys. Every parent’s experience is unique, and this week is about celebrating those journeys, whether they involve breastfeeding, pumping, combination feeding, or bottle feeding.

At the heart of it all? Informed choice, encouragement, and compassion.

Why Breastfeeding Awareness Week Matters

Breastfeeding offers a wide range of benefits for both babies and parents. It’s associated with health protections for infants, bonding opportunities, and support for postpartum recovery. But it’s also important to recognise the challenges many parents face — from latching difficulties and low supply to societal pressures and lack of support.

Breastfeeding Awareness Week aims to:

• Promote open, honest conversations about feeding

• Raise awareness about support services available to families

• Encourage inclusive, judgement-free spaces for all parents

• Empower families to make choices that feel right for them

Support Is Everything

No one should feel they have to navigate feeding alone. Whether you’re breastfeeding, expressing, or trying to work out what’s best for your baby and your body, support makes a difference. From midwives and lactation consultants to peer groups and online forums, there’s a growing network of help available.

If you're struggling, you're not alone — and asking for help is a sign of strength, not failure.

Normalising Every Journey

Breastfeeding Awareness Week is also about normalising the many different ways babies are fed. That includes feeding in public, expressing at work, combination feeding, and switching to formula when needed. It’s a time to push back against stigma and remind all parents: you’re doing a great job.

How to breastfeed (Link)

Expressing your breast milk (Link)

Food and drinks to avoid when breastfeeding (Link)

More breastfeeding tips (Link)

How to Get Involved

You can take part in Breastfeeding Awareness Week by:

• Sharing your own story on social media

• Supporting a local breastfeeding group or charity

• Offering encouragement to a new parent

• Educating yourself and others about feeding challenges

• Simply listening with empathy

Even small gestures can have a huge impact on a parent’s confidence and well-being.

From Us to You — You've Got This